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Insightful and helpful. Would be interesting to know how the model evolves when coupled with another dimension: "Time". Specially when the feature/product is

Important and Urgent.

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This looks to make sense, but how do you introduce a room for serendipity? I mean sometimes you can be creative by building things that are out of your comfort zone a.k. "Not important" or "Not important. But needs to be done.".

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